I was deeply let down by the presentation of the Earthshot prize on youtube I have just been watching. The first 10 minutes told me that Earthshot prize would be starting soon. This was followed by more time wasted on ‘lovely shots of Africa’ and finally I was greeted by presenters with smiles from armpit to armpit, gleaming white teeth and punchy delivery saying how honoured they were to be here. (They had to say that to make sure they got their next gig.) This was followed by a white screen saying Eathshot will be starting soon. Two minutes of presentation split between the three contestants in a certain category with the award going to the company addressing heat waste in industry – not to the Swedish entry building homes for poor people. More celebrities with over enthusiastic grins and pop presentation styles. Followed by another white screen saying your earthshot will start shortly.
I had to turn off and watch some garbage on Amazon Prime video. The purpose of the prize as I understood it was to promote awareness of the crisis industry – and money – has brought us into. Instead I saw another Olympic style razzmatazz with relatively little content and too much presentation.
I cannot speak for anyone but myself, nor would I wish to do so, but I have to say I was deeply disappointed that something which offers real hope for the future of life on Earth should be taken over by the ‘publicity machine’ which accompanies everything these days. Are we supposed to turn a blind eye to the corruption that guides such promotions? Are we gullible enough to believe that the millions of bucks that go on the ‘entertainment’ is not slipping through the cracks to line the pockets of the very people creating the problems we are facing?
Well I have said enough. Judge for yourself.
